Something seems a little off?
While the specifics of every industry are different, the base concepts of web communication are fundamentally similar regardless of the nature of your business. Can't quite figure out what the problem is with your site? Whether your hits are not converting into sales, or you are just not comfortable with the way things look, I will be happy to take a peak and give you my two cents, free of charge. It won't cost you a thing, and it helps me score a few good karma points.